Rocky Bucano is a high energy, fiscally conscious, caring and goal driven business leader. Having spent 20+ years building an impressive executive career in the television, music and new media industries, Rocky approaches each new business challenge with his intrinsic flair for innovation, creative problem solving, and measured risk-taking to help each organization that he has led achieve success with bottom line improvement.

Rocky is a lifelong resident of the Northeast Bronx except for a short stint when he moved to Texas in 1979 as a first year college student accepting a position as an FCC licensed television engineer first for ABC affiliate KBMT in Beaumont Texas and then a year later as technical director for KRIV TV in Houston Texas.

Rocky’s passion and desire to work in the music industry would eventually lead him back to New York in 1981 where he worked for WWOR TV as technical director for many of the network’s top rated programs including Live New York Mets Baseball coverage, Morton Downey Jr. Show, and Primetime 9 News. Rocky’s work behind the scenes was influential to the network’s success from local channel to becoming a national Super Station.

In 1987, Rocky Bucano left his television career behind to launch the Bronx based Strong City Records with Hip Hop icon DJ Jazzy Jay. Rocky’s newly formed independent music label quickly became a underground sensation launching the careers of recording artists: Masters of Ceremony, Busy Bee, Ice Cream Tee, Diamond D, Ultimate Force and many others. Rocky’s creative marketing strategies gave the young upstate music label its first national hit song with the release of the Masters of Ceremony’s “Sexy” featuring the dancehall mastery of Don Barron. Rocky would guide his Strong City music label to global sales channels with distribution in Europe, Asia and Spain. In 1991, Rocky founded 3rd Rail Entertainment an independent marketing and artist development firm to provide sales and marketing support to major recording companies such as MCA, Virgin, Atlantic, Warner Bros and Sony. Rocky’s new firm quickly became a powerhouse in Hip Hop culture marketing and promotion. The success of Rocky’s company caught the attention of Grammy Award winning producers and songwriters Antonio LA Reid and Kenneth Baby-face Edmund who hired him to manage their new Hip Hop label Rowdy Records. Rocky became the company’s Executive Vice President and helped the new company establish national roots with Hits from artists Monica and Illegal. Monica would become the label’s first Platinum selling artist and Illegal would achieve Billboard Music Award recognition for Best New Rap Artist in 1992.

In 1993, Rocky joined producer Teddy Riley’s New Jack Swing Production Company as Executive Vice President and General Manager. Rocky oversaw the company’s production work with artists such as Michael Jackson, Patti Labelle, Blackstreet, Bobby Brown, Today, Men of Visionand many others. In 1994 Rocky led negotiations with Interscope Records and Teddy Riley in the formation of a new joint-venture production agreement that would later garner the company’s first Platinum selling group Blackstreet.

After spending 12 year’s in the music industry Rocky earned his Bachelor’s degree from the College of New Rochelle’s School of New Resources in 1997 and then his Masters of Business Administration in Technology Management from the University of Phoenix in 2001.
Rocky would find a new passion of working with children as volunteer coach with the Mott Haven Bronx based New York Gauchos Basketball Program in 2000. In 2006, Rocky would be asked by Teamwork Foundation’s President Charles Chiara to join the foundation as its Executive Director to help give the legendary youth basketball program a stronger business focus. In Rocky’s first year, he played an instrumental role in securing a grant in the amount of $156,000.00 from the Bronx Overall Economic Development Corporation which was used to renovate the foundation’s iconic Gauchos Gymnasium. In his 13 year tenure, Rocky has helped the Gauchos program raise more than $1.2 million in donations, grants and fees. In 2011, Rocky championed the organization’s first brand licensing agreement with the newly formed House of Sports organization based in Ardsley New York. The Gauchos program has placed more than 30 high school girls and boys into college on full athletic scholarship and has witnessed three of its former players achieve NBA distinction.

Rocky Bucano is now a junior partner at the Greenwich Connecticut based wealth management firm First Financial Resources and is manager for superstar singer/songwriter/producer Mario Winans. Rocky’s clients include professional athletes, entertainers, small business owners and high net worth individuals.


I agreed to join the Cristian Rivera Foundation because I have dedicated my life to helping children live a productive and meaningful life. When I first learned about how Pontine Glioma impacted the life of John "Gungie" Rivera and his family with the premature passing of his son Cristian I was heartbroken. But then when I saw how John took the death of his own son, to lead a global fight against a rare form of cancer that impacts hundreds of kids each year, where each of these little angels has a zero chance of survival, it inspired me.  Raising funds so that medical research can be done to help find a cure for this deadly form of cancer is the right thing to do.

John’s passion for finding a cure for Pontine Glioma to help save the lives of thousands of other young children is contagious.  As a a newly appointed committee member I will do all that I can to raise more awareness about the great work being done by my friend John and the Cristian Rivera Foundation and together we will find a cure.